That moment in a Zoom call when you think
your client is going to start rewriting your copy live but instead they say:
“The emails you wrote are great. Can you help us write our sales page next?“
Positioning yourself as an indispensable team member in this dispensable world is difficult for most people.
But imagine for a moment how your life would improve if you wielded the power to generate revenue practically on demand. What if:
You never again worried when you heard through the Slack DM grapevine that your department was about to be reorganized.
And you stopped staring down your Google news feed filled with the latest doom and gloom updates from the New York Stock Exchange and national real estate reports.
If you possessed the unique set of skills that businesses throw money at, maybe then you’d…
Ask for that raise or higher rates so you could get ahead in life – buy organic, travel, invest when stocks are at their lowest, basically employ money the way rich people do – while everyone else is struggling to deal with inflation…
Confidently recommend new strategies and approaches to clients without fear of confrontation… because you know the Why behind everything you do (and precisely why your client needs to hire you for a new strategy)…
Experience that moment when you deposit another large check and the bank teller raises an eyebrow… or lay down your credit card at the end of a meal with your old crew from high school… and proudly explain “I’m a conversion copywriter” when people go, “What do you do again?”
And you’re the only person in the room who actually knows how to turn words into money.
These moments are not distant dreams. They’re not fantasies. Conversion copywriters don’t read them and go, “Yeah wouldn’t that be nice?”
Financial security becomes
inevitable when you’re the
most profitable person
in the room.
In 2022, the national average base salary for copywriters in the US is $69K a year.
Add the average bonus and most copywriters – yes, people who deal in words and write for a living – are earning a cool $75K.
Here’s what may be even more shocking, especially to those just starting out in their copywriting career:
You can walk into an entry level copywriting position starting at around $55K / yr.
Less than a year of experience. And check this out:
No degree or diploma required.
Sure, a copywriter might have a BA English or a degree in journalism… but not necessarily.
Which means that:
Even if you have no experience and no post-secondary education, you could start your career as a copywriter with a $55K / yr salary.
No. Degree. Required.
(
That’s more than many teachers, paralegals, retail managers and even marketing generalists make. Many of whom spend years in post-secondary, racking up student debt.)
And $55K is just the beginning of the copywriter’s salary path.
Take a closer look at the stats and you’ll see:
There’s more than a handful of copywriters – both in-house and freelance – gleefully earning $80K, $90K, $100K… heck, there’s at least one copywriter that earns $3.7 million a year in annual income.
Which means:
As a copywriter, you can earn more money than many developers, analysts, accountants and nurses. And if you really nail it, more than doctors and lawyers.
Sounds too good to be true?
It’s fair – and even normal – to feel like a $55K / yr starting salary with barely any experience and no formal post-secondary education required is too good to be true.
And it’s not.
With a pinch of courage and a will to acquire a skillset that’s previously been reserved for a tiny sliver of the world’s practicing copywriters, you too can earn your way to the top in record time.
Which might bring you to wonder:
Why do businesses across the globe cash in their hard-earned profits on copy?
Smart question. Here’s why:
Sh*t copy costs money.
Strategic copy makes money.
Sure, nearly everyone can write.
But not everyone can write copy that makes money.
So-so copywriters might be able to make copy sound good. And, yup, so-so copywriters might deliver a win once… or twice.
But the best copywriters?
The ones who charge the big bucks?
The most profitable copywriters use a proven, methodical and repeatable process to engineer their words for sales.
Perhaps you’re thinking:
“All right, but I’m still early on in my career. I need to pay my dues. Work through the ranks. And figure out how to deliver bank-boosting results through trial and error… right?”
Wrong.
You do not need to pay your dues.
You do not need to work through the ranks.
You do not need to toil under trial and error.
While it’s true that many copywriters do actually spend years honing their craft, piecing together tidbits of wisdom and struggling with trial-and-error guesswork… you don’t have to be one of them.
You don’t have to earn battle scars in battle.
Instead, borrow ours.
As in: simply swipe winning strategies from the pros who’ve come before you.
Instead, they swiped a winning strategy. Trusted the proven conversion copywriting process. And leveraged their writing skills to deliver bank account-boosting ROI.
Sure, without tested strategies and a proven process, you might guess your way into a win once… or twice.
… and you might guess your way to earning a decent, very respectable $55K / yr salary as a copywriter.
But I know you want more than decent.
More than respectable.
You couldn’t guess your way to your current level of success. So why would you think you could guess your way to the next level?
The answer is simple:
You can’t.
Because guessing can only take you so far.
When you know how to engineer every word you write to drive meaningful, measurable, take-those-dollar-bills-to-the-bank results, you can actually establish yourself as:
The rainmaker. The retention whisperer. The master of all metrics. AKA the most profitable person in the room.
And when that happens? Well, career advancement – and your earning potential – are practically limitless.
Finally own your worth as the most profitable person in the room with
COPY SCHOOL
“A copywriting career in a box.”
This is the most wildly comprehensive, ROI-focused copywriting training on the planet. Copy School is engineered to help ambitious copywriters earn high-fives from the CMO, CFO and CEO alike.
If you want to take your seat as the most profitable person in the room, then you’re in the right place.
The best part?
You, dear reader, are actually uniquely empowered to do well in Copy School BECAUSE you’re here, reading this page, seeking out this training.
You already know you shouldn’t guess.
And you know you can’t break through to that elusive yet very real and incredibly tangible next level of monetary gains without Copy School.
Here’s how Copy School can help:
Copy School is a full spectrum master’s level training, filled to the brim with techniques and tools you can use to drive results. And uplevel your career. Now. And long term.
It’s your entire career neatly packaged behind a single login.
Within seconds of enrolling, you’ll get immediate access to:
- 26 copy training courses, covering everything from sales pages to nurturing emails to speeding up your writing using AI. (Each course sells for between $100 – $2000.)
- Dozens of templates, worksheets and workbooks to help you execute at a moment’s notice.
- Course completion badges to show off on LinkedIn, so you can prove you know your stuff. (And help you justify your rates.)
- Plus, get every new lesson or program we add, when we add it – at no additional cost. (hint: we have two new courses coming out in 2024 – 10x Social Ads and Master of Abandoned Cart Emails
These courses include the essentials like:
- How to find high-converting messages
- How to organize them on the page
- How to write 100s of headlines that hook
And the career-making additions like:
- How to think like a conversion copywriter
- How to optimize pricing tables for revenue
- How to plan emails that work
Which means Copy School gives you the training you need to control every critical point where leads line up and cash changes hands. So you can finally become the most profitable person in the room. And earn the income you truly deserve.
With 26 courses on topics ranging from writing headlines to planning entire email flows,
you can say “YES!” to
anything your client asks you to write.
The fact is that copywriters get hired to write a LOT. Sometimes a CRO agency brings you in to help them with headline tests, and you find yourself in need of instant expertise on writing headlines. Other clients throw ads at you… then emails… then more ads… then a sales page… then their website. That’s why Copy School has 26 copywriting courses…
Start with everyone’s fave: 10x Landing Pages (Sells for: $997)
With just this course under your proverbial belt, you can start writing copy – and delivering results – like the pros.
With Copy School in your back pocket, you can prove your worth as the most profitable person in the room the next time you…
Gotta knock out a welcome sequence…
- Take 10x Emails (Sells for: $997)
The next time the head of lead-gen slacks you with “any chance you can help me get more leads on this page???”…
- Take 10x Landing Pages (Sells for: $997)
- Take A/B Testing for Copywriters (Sells for: $97)
- Take Master of Closing Techniques (Sells for: $197)
The next time you get tasked with writing not one but 100 Instagram ads overnight…
- Take 10x Social Ads (Coming in 2024)
The next time you have to write a website from scratch…
- Take 10x Web Copy (Sells for: $1997)
- Take Master of Headlines (Sells for: $297)
- Take Master of Web Copy Validation (Sells for: $197)
The next time you read “MOFU” in a brief and you’re like umm…
- Take 10x Funnels (Sells for: $997)
The next time you’re the lead on a campaign and you decide it’s time to not just beat but totally obliterate revenue targets…
- Take 10x Sales Pages (Sells for: $1997)
The next time the analytics lead identifies that the pricing page is leaking sales and turns to you for help…
- Take 10x Pricing Pages for Saas & Apps (Sells for: $797)
The next time hot promo opportunities like Back to School, Black Friday and Cyber Monday come around, take:
- Take Master of Seasonal Sales: Emails (Sells for: $297)
- Take Master of Seasonal Sales: Facebook Ads (Sells for: $197)
- Take Master of Seasonal Sales: SMS (Sells for: $197)
Or even when…
When everyone’s talking about making money with webinars and you realize you can totally take the lead on your own webinar… because you’ve got Master of Sales Webinars (Sells for: $397).
When you realize that, as good as your copy is getting, people aren’t quite connecting with your brand… so you spend 90 minutes inside Master of Brand Voice ($197).
When you – or your client – is evergreening their course sales funnel… you hop into 10x Pricing Pages for Courses and Programs (Sells for: $797), 10x Sales Pages (Sells for: $1997) and Master of Sales Webinars (Sells for: $397) to help you optimize that revenue-generating engine for success.
HERE’S WHAT YOU’RE GETTING:
These are the heavy hitters and crowd pleasers. You’ll also get bonus courses like “A/B Testing for Copywriters” and “Think Like A Conversion Copywriter”
10x Emails
10x Landing Pages
10x Sales Pages
10x Web Copy
10x Pricing Pages
10x Funnels
Master of AI Copy
Master of Brand Voice
Master of About Pages
Master of Headlines
Master of Seasonal Sales
Master of Message Finding
Master of Sales Webinars
Plus, you’ll get every new copywriting program we add. Coming up next? “10x Social Ads,” featuring all new and updated training sessions on how to navigate the ins & outs of social ads platforms like Meta, TikTok and LinkedIn.
Say “yes” to Copy School today and
Level up, waaaaaay up.
Your skills. Your career.
Your Life.
Why delay your career success?
Get every training program you need to help you deliver results like the best copywriters on the planet. So you can reap the financial rewards and career security that comes with being the one person in the room beloved by the CMO, CRO and CEO alike.
YOU CAN ALREADY WRITE.
NOW THINK LIKE A COPYWRITER.
Swipe strategies to turn occasional growth wins into a steady stream of record-smashing success.
Copy School empowers you to apply your new skills as you acquire them. Which makes Copy School quite possibly the highest-return investment you will ever make in your career.
SLASH YOUR EXECUTION TIME WITH EASY-TO-APPLY TEMPLATES & WORKSHEETS.
With Copy School, you get dozens of downloadable worksheets, templates and guides for speedy, pro-level execution, including:
The Ultimate Message Map. Like a master manual for every client. Capture customer research. Document product details. And plan out messaging angles. Use it every time you write. So you can speed up each copy project. (If you’re working with clients, you can even sell a copy of the message map as part of your project.)
Value Proposition Cheat Sheet. Craft compelling value propositions that connect with data-backed customer desires. So you can tangibly increase conversation rates across the funnel.
Best Possible Offer Worksheet. Go beyond discounts and bonuses. Create a desirable, objection-busting offer that prospects can’t help but say yes to.
10x Page Plan (for web pages). Write every core web page you can imagine with this repeatable, proven page layout. It’s based on years of writing, studying and testing web copy.
15-Point Sales Page in a Day Template. Make this massive undertaking much more doable. This detailed template walks you through every single piece of a high-converting sales page.
Anatomy of a High-Converting Landing Page. Create persuasive landing pages for your list-building free offers. This proven 7-point layout has converted up to 80% of cold audiences.
Asset-Level Solution Designs. Make this robust document your asset’s basecamp. So every second you spend writing brings you closer to the results you’re aiming for.
… and dozens more downloadable worksheets, templates and guides for speedy, pro-level execution.